Overview
Shopper Analysis is a powerful tool enabling your Dealership team to gain deep visibility into critical dealership data, namely your shoppers and what inventory they're interested in.
Creating Audiences with Shopper Analysis gives you the ability to search, sort, cut, splice, and export valuable, data-rich lists of shoppers and vehicles as well as highlighting the connection points between these two previously siloed entities. Creating these audiences is possible by applying filters to the entire data set of Shoppers available in your CDP.
Important to Note
The Audience Builder will include and display all shoppers with identifiable information. Not all shoppers are identifiable however; some of them are anonymous users who may have visited your dealership website but have not left the minimum identifying details which would be useful for your Dealership (like a name or email or phone number).
The Audience builder allows you to build audiences and segments with an emphasis on activating these audiences, which is why the identifiable information is crucial for audience building.
Certain reports in the CDP, such as the Inventory Analysis page, will include information about anonymous Shoppers who my have viewed specific VDPs as unmatched users on your website and these will be marked accordingly.
Navigation
To access Shopper Analysis, enter your Fullpath Dashboard and click on the CDP tab from top navigation bar. Dashboard > CDP > Audiences https://dashboard.fullpath.com/shoppers/analysis/all
Page Functionality
All data on the Shopper Analysis Page may be:
- exported as a CSV
- shared as a link
- saved as a filter
Creating Filters
When diving deeper into your shopper data you may apply filters and view specific shoppers which fit the desired criteria and conditions of your search. To slice your data and get deeper analysis, click on the ADD FILTER button.
The filter criteria support AND as well as OR logic. If two conditions are couple together using AND - then the list will only show shoppers who fulfill both criteria. If two conditions are coupled together using OR - then the list will show shoppers who fulfill at least one of the two criteria.