Overview
Dynamic Audience Lists is where all your built and suggested CDP audiences live. On this page you can quickly reference, save, star, or share audiences with filters and conditions pre-applied. In this way, you and your team can easily log in, quickly view preset audiences and most importantly, activate these audiences.
Navigation
To access your Saved Filters, enter your Fullpath Dashboard and click on the CDP tab from the left side menu. Dashboard > CDP > Audiences > Dynamic Audiences https://dashboard.fullpath.com/shoppers/saved-filters
Page Structure
Dynamic Audience Page has 3 sections including:
- Suggested audiences (system generated audiences we suggest you leverage for strategic use in your BDC, Marketing, or Sales teams)
- Starred Audiences (those you want to set aside for quick reference, frequent use)
- Other Audiences (audiences you've created which are not starred)
Columns
Audience:
The audience name is an internal convention which is created by the user when an audience is uploaded or saved in the CDP.
External Activation:
The external APIs which are activated and leveraging the audience. Supported external activation include: Facebook and Google.
Fullpath Activation:
The data activation product within which the audience is used. Supported internal activation products include: Audience Activation, Digital Advertising (Vins Acceleration and Website Engagement coming soon!)
Last update:
The timestamp of when any of the following actions may have been taken: audience was starred, audience was created, audience was edited, audience title was edited.
Updated by:
The name of the user who completed one of the actions listed above.
Activate:
This functionality allows you to use a Dynamic Audience either inside the Fullpath marketing activation products or externally yourself, or with other vendors.
Dynamic Audience Page functionality include:
- Activate
- Shared (via direct URL for specific list)
- Downloaded (CSV)
- Delete
Activate
This functionality allows you to use a Dynamic Audience either inside the Fullpath marketing activation products or externally yourself, or with other vendors.
Activate with Fullpath
Dynamic audience lists activated with Fullpath will automatically update daily, adding new Shoppers/ removing Shoppers who fit/ fall off the conditions list (filters).
- The list will automatically push into Audience Activation on a daily basis; learn more about how to use Dynamic Audiences and build a custom campaign in Audience Activation.
- This list will automatically push into Website Engagement for targeted re-engagement; learn more about how to use Dynamic Audiences to build Custom Engagement with Website Engagement.
Activate Externally
The Integration functionality creates an API for the Dynamic Audience list in external Facebook and Google advertising, outside and independent of what you are running with Fullpath.
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The API will automatically update daily, adding new Shoppers/ removing Shoppers who fit/ fall off the conditions list (filters).
- This option requires Facebook / Google authentication from inside the Fullpath dashboard.
- Learn more about the CDP APIs
Share
This functionality creates an API Link you can share and place into Facebook, Google, or other supported ads platforms. This one time link allows you to take an audience and use it for targeting outside of the Fullpath eco-system. Once the link is created, it will not update dynamically.
Download As
This functionality downloads the audience in one of several formats including: as a standard Comma Separated Value file type.
You may also download as a pre-formatted audience list for use in Meta ads and Google Ads.
This one time download allows you to take an audience and use it for targeting outside of the Fullpath eco-system. Once downloaded, it will not update dynamically.
Delete
Deleting an audience will remove it from your Dynamic Audiences list and will also severe any links or live APIs which leverage this group of Shoppers.
When you remove this data from the platform, the automated cleaning, analysis, and update will no longer occur in your exported list. Only the Fullpath CDP updates and maintains Shopper data pulled from across all connected data integrations, to keep your Audiences fresh.