Our code loads asynchronously means that the loading process of your scripts will not interrupt the rendering of your webpage. This allows your web page to render more quickly as parsing is not paused every time a script must be loaded. This also allows for multiple scripts to be loaded concurrently which is beneficial given that one script does not depend on another.
Read here to learn more about the Fullpath code snippet and how to install it on your dealership website.
Tracking Each Visitor
Where our code snippet has been placed, we collect the following on all dealership website visitors:
- browser version
- location (longitude, latitude)
- time zone
- city name
- region name
- zip code
- page height
In some cases our code snippet also allows us to collect the traffic source from which the visitor came to the dealer website (if UTM parameters are used) and also track the pages and page types they viewed on the site during each session.
Most importantly, for known visitors who identify themselves in a meaningful way and fill out a form and convert onsite, we also capture the vehicle of interest (where relevant), Name, Email and whatever other contact details they may provide.
Some visitors who come to the dealership website will identify themselves in some meaningful way by filling out a form and converting (either within the Fullpath native onsite engagement widget or via some other form on the dealer site).
Many, however, do not. There may be shoppers whom we cannot identify either because they converted on-site but didn't provide full contact details (name, email, or phone), or because they are shoppers who have yet to take meaningful actions on-site and are still in the early stages of the shopper journey.
Because the Fullpath CDXP tracks every single visitor to your site, you may see a Shopper page with incomplete details; this will update as we learn more about the shopper or when they convert or provide updated details, etc.