Digital Advertising

What is Fullpath's Digital Advertising?

• Facebook Conversions API (CAPI)

Overview

• What is Fullpath's Digital Advertising?
• Digital Advertising Display Ads
• Audiences in Digital Advertising
• Digital Advertising Event Log
• What is Fullpath's Digital Advertising Search?
• Why Googling Yourself Can Be Misleading

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Settings

• Images in Digital Advertising

Digital Advertising Objectives

• Objective : OEM Used
• Objective: OEM New
• Objective: Shared Audiences
• Objective: Certified Pre-Owned
• Objective: Service
• Objective: Pre-Order Inventory

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Reports

• Tracking Calls from Ads
• Digital Advertising Monthly Report

Dashboard & Setups

• [EXTERNAL] Granting Fullpath Access to your Facebook Page
• Where to find GMB information for Fullpath Google VA Setup
• Account / Ad / Objective Dashboard Status
• Performance Max (PMAX) Overview Page
• Digital Advertising General Settings: Dealership Name and Shortened Name
• Customer Instructions to Verify Business Information for Google Vehicle Ads Configuration

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Data, Reports & Performance

• Gmail Ads Policy Change (January 2021)
• Date Range Comparison
• Retargeting in Fullpath's Digital Advertising
• Buying Your Dealership's Name
• Dynamic Number Insertion (DNI)

How to's

• Accessing Google and Facebook Invoicing
• Does Fullpath create negative keywords for me?
• Dealership Payment Setup for Google Ads
• Exclude IP Addresses
• Reports: Digital Advertising Performance