Digital Advertising (Formerly "Acquire")

Overview

• What is Fullpath's Digital Advertising?
• Digital Advertising Display Ads
• Audiences in Fullpath's Digital Advertising
• Digital Advertising Event Log
• What is Fullpath's Digital Advertising Display?
• What is Fullpath's Digital Advertising Search?

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Settings

• Images in Digital Advertising

Reports

• Tracking Calls from Ads
• Facebook/Google Bot Traffic
• Digital Advertising Monthly Report

What is Fullpath's Digital Advertising?

• Facebook Conversions API (CAPI)
• Objective: Trade-In

Dashboard & Setups

• Equity In Digital Advertising
• Digital Advertising General Settings: Dealership Name and Shortened Name
• Customer Instructions to Verify Business Information for Google Vehicle Ads Configuration
• Restricted Images
• [INSTRUCTIONS] Granting Fullpath access to your Facebook business page
• Social Ads Formatting and Placement

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Data, Reports & Performance

• Gmail Ads Policy Change (January 2021)
• Date Range Comparison
• Retargeting in Fullpath's Digital Advertising
• Buying Your Dealership's Name
• Dynamic Number Insertion (DNI)

Digital Advertising Videos

• Digital Advertising Video

How to's

• Accessing Google and Facebook Invoicing
• Does Fullpath create negative keywords for me?
• Dealership Payment Setup for Google Ads
• Disable IP Addresses
• Reports: Digital Advertising Performance
• Digital Advertising Traffic Metrics in Google Analytics