Audience Activation (Formerly "Nurture")

Overview

• Audience Activation Campaign Types: General Update
• Audience Activation Overview Page
• The Shopper Lookup Page
• Audience Activation Campaign Types
• Audience Activation Email Templates Page
• Audience Activation Campaign Status

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Settings

• Employer Identification Number for SMS Setup
• Adding Custom Email Templates to Audience Activation
• Unsubscribe and Do Not Email within Audience Activation
• Bypass Do Not Email CRM Configuration
• Audience Activation Campaign Type: Non-Buyers
• Audience Activation Campaign Type: Newly Listed Inventory

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Audience Activation Performance

• Audience Activation Definitions and Attribution
• UTM Parameters Appended to Audience Activation Emails