Chaya David
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Activity overview
Latest activity by Chaya David-
Chaya David created an article,
CDP: Imported Lists
Overview Imported lists enable Dealerships to upload customers into the CDP. These customer lists may come from recall data, OEM lists, purchased lead lists, or any other external lists you want to...
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Chaya David created an article,
CDP: Audience Builder
Overview Audience Builder is tool to create lists of CDP Shoppers based on select criteria using our hyper-specific, powerful filters. Audience Data Audiences may be built using the following dat...
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Chaya David created an article,
Audience Activation Individual Campaign Page
Overview Audience Activation enables dealers to generate new revenue from existing CRM customers by leveraging data, identifying new opportunities, and engaging customers with scalable, hyper-perso...
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Chaya David created an article,
Trouble Shooting: Facebook API Sync Error
If you're receiving a sync failure it is likely because the Facebook business page has changed permissions or password. To reset and fix the error complete the following steps. Est. Time: 10 m...
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Chaya David created an article,
Account / Ad / Objective Dashboard Status
Overview In the Fullpath Dashboard there are a number of statuses visible. Below is an explainer for Ad and Objective statuses. Ad Status The default view shows "All but expired": paused - the...
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Chaya David created an article,
Performance Max (PMAX) Overview Page
Overview Performance Max is a goal-based campaign type which allows advertisers to access all of their Google Ads Inventory from a single campaign. It's designed to complement a keyword-based Searc...
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Chaya David created an article,
Audience Activation Email Fonts
Overview In order to have all Audience Activation emails look good on each email client and device (outlook, gmail, apple mail, mobile etc) we comply with universal email best practices. One of the...
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Chaya David created an article,
Dealership Level Settings: Security
Overview Shopper links are the unique URL of a Shopper resolved and indexed in the Fullpath CDP. Shopper Links can be shared as a URL and are also sent in the notes/ comments section of all Fullpat...
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Chaya David created an article,
Objective: Certified Pre-Owned
Overview The Certified Pre-Owned (CPO) objective is one of 10 Digital Advertising objectives. Objectives are a grouping within the ads structure and are pre-determined. Each objective contains a sp...
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Chaya David created an article,
Bots Opening Audience Activation Emails
Understanding Bot Traffic and How Audience Activation (AA) Mitigates It Bot traffic refers to automated interactions with your email content, often executed by scripts or software programs rather...