Chaya David
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Activity overview
Latest activity by Chaya David-
Chaya David created an article,
SMS: Black / Blocklist
SMS Blacklist Overview The recipient’s mobile carrier sometimes blocks these messages based on spam identification, lack of personalization and suspicious URL links. If you’re experiencing these ty...
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Chaya David created an article,
Objective: Shared Audiences
Overview The Shared Audiences objective one of Fullpath's 11th Digital Advertising objective. Objectives are a grouping within the ads structure and are pre-determined. Each objective contains a sp...
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Chaya David created an article,
Call Revu Call Tracking
Overview Fullpath integrates with Call Revu in order to provide robust call details in the Fullpath Shopper timeline. The timeline includes call events (phone leads) made to dealerships using Call ...
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Chaya David created an article,
CRM Link: DealerOwned
Overview CRM Data is a critical source of Data which the Fullpath CDP utilizes to organize and resolve Shopper identities. CRM data is used across the Fullpath marketing and sales activation soluti...
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Chaya David created an article,
SMS: Sign Up and Verifications Page
Overview In order for Fullpath to send SMS messages to the Dealership's customers, business verifications must first be authenticated by the 3rd party SMS provider we work with (Twilio). The Verifi...
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Chaya David created an article,
SMS: Replies
Overview When SMS is enabled on an account, all replies may be seen and new replies sent from the replies page under Audience Activation. This page gives you a full history of all SMS replied to as...
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Chaya David created an article,
SMS: Settings
Overview In order to enable SMS campaigns in on account, SMS settings must be configured within the Dashboard. Navigation SMS settings are nested in Audience Activation product menu under SMS...
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Chaya David created an article,
CRM Link: Op Logic
Overview CRM Data is a critical source of Data which the Fullpath CDP utilizes to organize and resolve Shopper identities. CRM data is used across the Fullpath marketing and sales activation soluti...
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Chaya David created an article,
Car Wars Call Tracking
Overview Fullpath integrates with Car Wars in order to provide robust call details in the Fullpath Shopper timeline. The timeline includes call events (phone leads) made to dealerships using Car Wa...
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Chaya David created an article,
Calculating Equity
Calculating Equity Fullpath is able to calculate a Shopper's equity using a combination of data pulled from the DMS, CRM, and Kelly Blue Book. Data Points The primary points we consider when ca...