Chaya David

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Activity overview

Latest activity by Chaya David
  • Chaya David created an article,

    Setting up custom parameters for GA4 Events [INSTRUCTIONS]

    Overview Google Analytics 4 events can shed light on meaningful actions shoppers take on your dealership website. Fullpath automatically sends 3 types of  events to your GA4 account through the co...

  • Chaya David created an article,

    Fullpath GA4 Events and Conventions

    Overview Google Analytics 4 (GA4) is Google’s latest web analytics measurement tool that replaced Universal Analytics on July 1, 2023.   Google Analytics 4 provides advanced tracking and reporting ...

  • Chaya David created an article,

    Using an API to Send the Fullpath CDXP Conversion Data

    Using an API to Send the CDXP Conversion Data Sending conversion event to the Fullpath CDXP is as simple as one line of JS code. There's no need to install a special pixel as it's part of our track...

  • Chaya David created an article,

    Deleted CRM Customers

    Overview There are times when a Dealership will switch vendors or CRM providers, resulting in a new mapping of CRM Customers and Contacts. The result is typically new CRM IDs are assigned to the cu...

  • Chaya David created an article,

    Digital Advertising General Settings: Dealership Name and Shortened Name

    Overview Google Search and Display Ads have character limits on the names of company, organizations, and specifically Dealerships. Fullpath will use a shortened Dealership Name in ads where the nam...

  • Chaya David created an article,

    Dealership Level Settings: Integrations

    Overview Connections between Fullpath and other platforms (like Facebook, Google Analytics etc.) happen via the Integration settings page. Once connected, you may edit, disconnect, or add additiona...

  • Chaya David created an article,

    Fullpath: FTC Compliance and the Gramm-Leach-Bliley Act

    What is the Gramm-Leach-Bliley Act? The Gramm-Leach-Bliley Act requires financial institutions - which auto dealers are now considered -  that offer consumers financial products or services like lo...

  • Chaya David created an article,

    Beta Test: Performance Max (October - November 2022)

    Fullpath Performance Max Beta Test Fullpath is currently accepting 5 clients to beta-test Performance Max. Depending on the results of this test, it may or may not be added to Fullpath's Digital Ad...

  • Chaya David created an article,

    What Is A Shopper?

    Overview The Fullpath CDXP is automotive's first Customer Data and Experience Platform built specifically to leverage your own first-party data to make marketing campaigns that sell more cars, with...

  • Chaya David created an article,

    Objective: Service

    Overview The Service objective is one of Fullpath's eight Digital Advertising objectives. Objectives are a grouping within the ads structure and are pre-determined. Each objective contains a specif...