Chaya David
- Total activity 361
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Activity overview
Latest activity by Chaya David-
Chaya David created an article,
Setting up custom parameters for GA4 Events [INSTRUCTIONS]
Overview Google Analytics 4 events can shed light on meaningful actions shoppers take on your dealership website. Fullpath automatically sends 6 types of events to your GA4 account through the ...
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Chaya David created an article,
Using an API to Send the Fullpath CDXP Conversion Data
Using an API to Send the CDXP Conversion Data Sending conversion event to the Fullpath CDXP is as simple as one line of JS code. There's no need to install a special pixel as it's part of our track...
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Chaya David created an article,
Deleted CRM Customers
Overview There are times when a Dealership will switch vendors or CRM providers, resulting in a new mapping of CRM Customers and Contacts. The result is typically new CRM IDs are assigned to the cu...
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Chaya David created an article,
Digital Advertising General Settings: Dealership Name and Shortened Name
Overview Google Search and Display Ads have character limits on the names of company, organizations, and specifically Dealerships. Fullpath will use a shortened Dealership Name in ads where the nam...
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Chaya David created an article,
Dealership Level Settings: Integrations
Overview Connections between Fullpath and other platforms (like Facebook, Google Analytics etc.) happen via the Integration settings page. Once connected, you may edit, disconnect, or add additiona...
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Chaya David created an article,
Fullpath: FTC Compliance and the Gramm-Leach-Bliley Act
What is the Gramm-Leach-Bliley Act? The Gramm-Leach-Bliley Act requires financial institutions - which auto dealers are now considered - that offer consumers financial products or services like lo...
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Chaya David created an article,
What Is A Shopper?
Overview The Fullpath CDP is automotive's first Customer Data Platform built specifically to leverage your own first-party data to make marketing campaigns that sell more cars, with less cost. One ...
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Chaya David created an article,
Objective: Service
Overview The Service objective is one of Fullpath's eight Digital Advertising objectives. Objectives are a grouping within the ads structure and are pre-determined. Each objective contains a specif...
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Chaya David created an article,
Audience Activation Campaign Type: Service Retention
Overview Audience Activation supports several campaign types, each with different goals and audiences. The Service Retention campaign enables dealers to leverage their service lane customer data fo...
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Chaya David created an article,
Audience Activation Campaign Type: Service Activation
Overview Fullpath supports several campaign types, each with different goals and audiences. The Service Activation campaign enables dealers to leverage their customer sales data as well as their no...